Mountain Athletics
Outdoor Fitness Training Program
Introduction
The North Face has been leading the way in the outdoor space since 1968 – pushing limits and testing boundaries.
With the launch of their Mountain Athletics line, they stepped into a new category and took a new approach.
Designed to withstand the rigors of outdoor training, Mountain Athletics apparel helps athletes push their limits and achieve their goals.
In celebration, we helped create a training program with outdoor regional events and a festival-like atmosphere that honored the goal-getter spirit.
What We Did
Train Outdoors To Be Outdoors
The North Face hired NRG to develop a goal-based, social fitness program for outdoor enthusiasts to continue growth and positive brand sentiments in an active community. Together with The North Face, NRG developed performance standards, identified trainers and implemented the program in five cities: Boston, Chicago, New York, San Francisco, and Washington D.C. At biweekly events coordinated centrally by NRG, participants train together and reach their individual goals.
By 2015, Mountain Athletics had over 4,000 participants and continues to grow. The program has fostered powerful connections– between its participants and with The North Face brand.
