Illume
Art Exhibit & Installation
Introduction
RedBull Illume is the greatest adventure and action sports imagery contest, celebrating the people behind the lens and the incredible lengths they go to get the shot.
Today, Illume offers amateur and professional photographers alike global exposure through its innovative exhibitions.
But, before it became internationally known, it was a lofty challenge to create a unique international branding platform that builds equity with core consumers
What We Did
A Competition, An Awards Show And A Touring Exhibit
NRG was up for the task, diving into development. Our team oversaw contest submission and judging, exhibit design, website design, marketing strategies, collateral design, outside sponsorship, exhibit tour logistics and management, production of the awards ceremony and the exhibit unveiling party.
More than just a contest, Red Bull Illume is a brand installation that tours nationally, and an ownable platform that deepens the brand’s relationships with photographers, athletes and media.
