To support the nationwide launch of the second-generation Ray-Ban Meta smart glasses, T-Mobile wanted more than a standard retail rollout.

The goal? Build excitement, drive education, and immerse customers in the product’s futuristic features in a way that felt as sleek as the glasses themselves.

NRG delivered with a multi-market activation across 14 T-Mobile stores, rolling out three custom-built display formats, designed to stand out and attract attention. Each tailored to fit different store sizes, layouts, and engagement goals.

At the heart of each was a intuitive, interactive experience designed to engage and showcase the smart glasses’ signature capabilities, from hands-free photo capture to real-time visual and audio translation.

The Bento Box Insert was designed for compact flexibility. Clean, modern, and modular, this countertop display offered a quick-hit demo opportunity, with simple tap-to-try prompts and integrated content playback.

The Corner Unit transformed underutilized space into a branded storytelling zone. With dynamic visuals, interactive prompts, and contextual signage, it gave guests the freedom to explore features at their own pace.

The Lounge Experience offered the most immersive format. A full-scale environment complete with custom seating, lifestyle backdrops, and side-by-side demos. Guests could test out visual cube prompts, try audio translation features, and see the visual translation overlay in action, all while relaxing in a stylized, tech-meets-fashion space.

Each build was deployed in one of three major markets, giving the program national visibility while tailoring the experience to local store needs. From rapid prototyping to final install, NRG handled creative, production, and logistics end-to-end.