Charged By Nature
A mobile fitness tour bringing A SHOC’s naturally powered
energy to workouts across California.
Introduction
Fueling workouts and raising the bar, naturally.
Just as the world was ready to emerge from COVID isolation, energy drink A SHOC and NRG threw open the gates with an invigorating outdoor event that provided a healthy sweat and some extra energy.
In honor of A SHOC’s newest drinks, we created a series of mobile fitness challenges where guests could get a workout, sample products, and grab some swag.
Throughout the activation, we partnered with local fitness experts to create an experience that exemplifies the A SHOC lifestyle in every city we visited.
What We Did
A Return To Fitness - Charged By Nature
After months of being cooped up, A Shoc and NRG brought a breath of fresh air to Californians across the state with a series of “Charged by Nature” events, featuring cardio-based challenges to rev up the energy. Through these curated fitness experiences, NRG helped introduce A Shoc’s new SKUs– Accelerator and Adrenaline– connecting guests with a healthier energy drink that aligns with their goals.
NRG developed and executed the mobile marketing tour, producing pop-up activations spanning cities from Northern to Southern California during the summer of 2021. Focused on cultivating an experience reflective of the A Shoc lifestyle, each event went beyond sampling by including free local influencer-led classes that built education, inspiration, and an affinity for the brand. Each fully branded event leveraged a high-traffic outdoor area to drive attention in each city on the tour. NRG promoted events on social media, managed signups via Eventbrite, and ensured guests didn’t leave empty handed. From swag bags, merchandise, food, brand partners, and a number of fitness classes, guests were fully immersed in the A Shoc experience.
Moreover, NRG designed the mobile marketing tour with content generation in mind. From the branded vehicle to influential trainers and boutique gyms, NRG flexed some local partnership muscle to ensure A Shoc’s appeal would be vigorously cross-promoted and noticed far and wide. In addition to achieving deeper brand awareness and good deal of media attention, A Shoc received ample opportunity to sample its product and gather valuable consumer information.
