The experience to
bring your brand to life
We’re NRG, a leading full-service experiential marketing agency creating unforgettable brand activations.
We turn great ideas into exceptional experiences.
We’re NRG, a leading full-service experiential marketing agency creating unforgettable brand activations. We turn great ideas into exceptional experiences.
Game-raisers. Ground-breakers.
Fan-makers.
We’re NRG, an experiential led, content, creative and production agency.
We help brands perform in the real world, shaping how they show up in moments that matter. All at the intersection of sports, music, and culture.
T-Mobile
Meta Ray-Ban
Retail Launch
McDonald’s
As Gold As It Gets
Google Pixel
2025 Las Vegas
Grand Prix
T-Mobile
“Pass Or Present”
Holiday Giveaway
Killer Work. Kind People.
We craft game-raising, groundbreaking moments that elevate brands.
From sports sponsorships to launch events , nationwide mobile tours to global philanthropic initiatives, we build experiences that move people and make an impact. And while the work is bold, the process is seamless.
No detail is too small. No idea is too big.
When your activation is made with NRG, it’s made to be great.
Gaming isn`t a subculture anymore. It`s the culture.
3.2 billion players. Audiences that don`t just watch - they compete, they create, they build communities. And they can spot a brand that doesn`t belong from a mile away.
You don`t show up at a gaming event with a banner and a prize wheel. You show up with an experience that earns respect.
We`ve built two-story gaming structures, orchestrated a bank heist, and transformed a hotel into a game environment. These don`t just showcase a game - they put people inside it.
Your brand in gaming deserves more than a booth. DM us.
#madewithNRG
One thing about us, we love working in communities throughout the world.
Partnering with @2K through #2KFoundations allows us to do something bigger - bringing access to sports and education to communities worldwide.
Our most recent chapter: teaming up with Angel.Reese and the Angel C Reese Foundation to launch a girls STEM program in Baltimore. More access. More opportunity. More young women stepping into their power.
This is why we do what we do. 🙌
#MadeWithNRG
Surprise and delight isn`t a nice-to-have in an activation - it`s a design decision. A merch drop nobody knew was coming. A face fans didn`t expect to see. A giveaway that turns a stranger into a superfan in 30 seconds.
When it`s done right, it doesn`t just make people happy in the moment. It makes them pull out their phone. It makes them tell their friends. It makes them remember your brand specifically, not just "that cool event I went to." The best part? It doesn`t have to cost the most to land the hardest. It just has to be timed perfectly, feel genuinely generous, and fit the vibe of the room.
That`s the kind of detail we obsess over.
#madewithNRG
Render to Reality with one of our favorites - @travelnevada
Our first activation was smack dab in the middle of Chicago - pitching a tent in a concrete jungle was a challenge we were all up for. Inside, guests could be up close and personal with their very own night skies visuals of the Nevada landscape via @MetaQuest headsets.
We`ll be activating again at Outside Days in Denver this weekend - come check it out!
#MadeWithNRG
Proud to be recognized by @eventmarketer for our T-Mobile activation at the Formula 1 Las Vegas Grand Prix. 🏎️
Two experiences. One unforgettable activation.
Guests designed their own F1 livery and watched it projection-mapped onto a full replica in real time - then stepped into a high-powered wind simulator to feel what it`s like behind the wheel.
Built alongside @lumenandforge and @vx_design_solutions_inc, this one was a masterclass in technology-led engagement.
#madewithNRG
ROX has always been part of how we measure success. But in today`s economic climate, it hits different.
A great-looking activation isn`t enough. The experience has to work - driving real results, hitting real KPIs, and justifying every dollar spent.
Aesthetics get attention. Results build brands.
#MadeWithNRG
We`ve been building in basketball for years.
From stealing the show at the WNBA All-Star Game (twice) to bringing eight NBA2K launches to life and building 56 2K Foundations community courts, we understand how the game moves, how fans engage, and how to translate that energy into experiences people actually care about.
We build around the vibe, tapping into what fans want to see and be part of, turning moments into something bigger.
#MadeWithNRG
