An impactful way of bringing your brand to a local, regional, national or even international audience.
Mobile tours can be used to support brands in-market in a number of ways including retail support, product sampling programs, sponsorship activation and customer acquisition.
At NRG, we coordinate more than just the logistics…we weave your brand’s personality into every aspect of the experience…where we go and why, the consumer journey, and the content that we create from it.
We create mobile tours that are strategic at every turn. Decisions made are thoughtful and purposeful because we carry more than your product…we carry your brand.
Not all vehicles are created equal and understanding what makes the best option for each situation comes from experience, and we’ve got that!
There are numerous factors that influence vehicle selection including: cost, size, functionality, distances to be traveled, terrain, storage, onsite set up and locations to be visited. NRG will source a vehicle that can be customized to fit your brand’s character and the specific needs of your tour.
Measuring success on your mobile tours starts with knowing what you want to achieve and what success looks like to you.
NRG works with you to construct key performance indicators from each activation that can include number of visitors, samples distributed, onsite sign-ups, social sharing and posts, onsite sales, and retail foot traffic.
We employ some of the latest tracking technology to provide you with accurate KPI numbers and not guesstimates.
Mobile Marketing Support
NRG provides a complete range of complementary services in support of mobile marketing tours. We believe in taking care of the details, so that you, the client, can get on with the business of building your brand.
Our services include D.O.T. compliance, permitting, in-market staffing, training, logistics, warehousing and product fulfillment. All of which are necessary for a successful mobile tour.
- SERVICE SPOTLIGHT
This is when you get to fully bring your brand to life… building real-world tangible brand expressions. Brand installations are one of our favorite challenges: designing, building, crafting, curating and programming a space to deliver one-of-a-kind memorable brand moments.Read more