Outdoorsy
West Coast Mobile Tour
Recruitment And Awareness Drive
Introduction
When Outdoorsy hired NRG to undertake a mobile activation to gain deeper insights about how best to engage its target demographic, we camped out; literally, creating campfire connections.
We assembled an ambassador team that hit the road in a custom-branded vehicle, inviting guests to discover Outdoorsy.com.
In addition to an epic road trip through campgrounds, festivals, and outdoor hot spots, the activation yielded a host of new sign-ups for both renters and those looking to list their vehicle on the site.
What We Did
Embraced The Van Life Life
RV rental site Outdoorsy is all about that van life. As a peer-to-peer marketplace, it connects RV owners looking to rent out their vehicle or trailer with campers looking to undertake their perfect road trip. They engaged NRG to help them develop a campaign that would drive data collection, brand awareness, new customer bookings, customer insights, owner supply, and brand loyalty.
Always up for the adventure, we hired a knowledgeable ambassador team to take the wheel for a 16-weeklong mobile tour, with stops at relevant outdoor retail stores, popular beaches and surf spots, participatory sporting events, outdoor music festivals, RV parks & campground. They traversed Southern California with an Outdoorsy branded Revel 4×4 vehicle, which served as the centerpiece of our activation. At each stop, they set up branded touch points around the vehicle, creating an engaging camping area that invited guests in.
Our team engaged in countless meaningful conversations that deepened brand connection and led to the creation of new rental accounts. Following our interactions and sign-ups, a number of new customers booked trips or listed their RVs on the platform. As they get ready to undertake the road trips of their dreams, we’re already thinking about the next Outdoorsy experiential marketing adventure. And thanks to this activation, we’ve got a host of new qualitative and quantitative benchmarks to explore.
