NRG
NBA 2K20

Welcome to the Next

  • Experiential
  • Event Production
  • Spaces
  • Gaming

NBA 2K and its community have always been at the intersection of what’s next in basketball, gaming, and culture.

For the launch event for NBA 2K20, we highlighted the trend-leading nature of the brand by immersing attendees in an awe-inspiring adventure where they could explore seemingly endless activations of gaming, music, art, and fashion.

  • Catherine FarrellProduction Lead
  • Ross CairnsCreative Director
  • Andy CookeGraphic Design
  • Bill MellonTechnical Director
  • Pink SparrowFabrication & Build
  • Vox ProductionsAudio Visual