NBA 2K16

Road to the Finals

  • Event Production
  • Sports & Fitness
  • Brand Spaces

This was the inaugural E-gaming event for NBA2K. NRG designed and created the brand installation in addition to providing event production and creative services.

Teams from around the USA and Canada competed in a knockout tournament that culminated with a live final event in front of a live select audience in Los Angeles CA.

  • The venue in the Arts District of Downtown Los Angeles was an abandoned warehouse…a fitting location for a throw down for $250K in prize money and a place in NBA2K history.

    The game was streamed live on and also filmed for a one-hour nationally syndicated television show.

  • Andrew LoweNRG Production Lead
  • Bill MellonLighting & Technical Director
  • Eclipse TelevisionBroadcast & Network Syndication
  • Assembled Inc.Graphics & Design