Globe Surf Movie Premiere
One of the leaders in skateboarding, Australia's Globe International asked NRG to produce a premiere event that would amplify the movie "Strange Rumblings in Shangri La" within the skate and surf community. The outcome was far from ordinary.
What we did
Globe International has been a favorite of the skate and surf community for the last 30 years. Thus, no ordinary event would do. To bring their newest film to life, they leaned on NRG to produce a highly creative and totally immersive brand installation. We took the challenge head-on, transforming the Pacific Air Centre in Long Beach, California into the perfect stage for the world premiere of the long awaited film Strange Rumblings In Shangri La.
We created a visually compelling environment that transported guests into the film, recreating the journey by incorporating a variety of textures, artifacts and hidden surprises. Inside the hangar, four areas were outfitted to represent the destinations depicted in the film, making guests feel like stars of their own adventure-fueled biopic.